APA (7th ed.) Citation

Fifield, P. (1998). Marketing strategy / Paul Fifield (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Fifield, Paul. Marketing Strategy / Paul Fifield. 2nd ed. Oxford: Butterworth-Heinemann, 1998.

MLA (9th ed.) Citation

Fifield, Paul. Marketing Strategy / Paul Fifield. 2nd ed. Butterworth-Heinemann, 1998.

Warning: These citations may not always be 100% accurate.