APA (7th ed.) Citation

McDonald, M., & Payne, A. (1996). Marketing planning for services / Malcolm McDonald and Adrian Payne. Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Planning for Services / Malcolm McDonald and Adrian Payne. Oxford: Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing, 1996.

MLA (9th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Planning for Services / Malcolm McDonald and Adrian Payne. Butterworth-Heinemann published on behalf of the Chartered Institute of Marketing, 1996.

Warning: These citations may not always be 100% accurate.