APA (7th ed.) Citation

Keegan, W. J., & Schlegelmilch, B. B. (2001). Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch: A European perspective. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Bodo B. Schlegelmilch. Global Marketing Management : A European Perspective / Warren J. Keegan, Bodo B. Schlegelmilch: A European Perspective. Harlow: Financial Times Prentice Hall, 2001.

MLA (9th ed.) Citation

Keegan, Warren J., and Bodo B. Schlegelmilch. Global Marketing Management : A European Perspective / Warren J. Keegan, Bodo B. Schlegelmilch: A European Perspective. Financial Times Prentice Hall, 2001.

Warning: These citations may not always be 100% accurate.