APA (7th ed.) Citation

Kotabe, M., & Helsen, K. (2001). Global marketing management / Masaaki Kotabe, Kristiaan Helsen (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. 2nd ed. New York ; Chichester: Wiley, 2001.

MLA (9th ed.) Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management / Masaaki Kotabe, Kristiaan Helsen. 2nd ed. Wiley, 2001.

Warning: These citations may not always be 100% accurate.