Doyle, P. (2000). Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle: Marketing strategies for corporate growth and shareholder value. Wiley.
Chicago Style (17th ed.) CitationDoyle, P. Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value / Peter Doyle: Marketing Strategies for Corporate Growth and Shareholder Value. Chichester: Wiley, 2000.
MLA (9th ed.) CitationDoyle, P. Value-based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value / Peter Doyle: Marketing Strategies for Corporate Growth and Shareholder Value. Wiley, 2000.
Warning: These citations may not always be 100% accurate.