Library Catalogue Plus

APA (7th ed.) Citation

D'Alessandro, D. (2001). Brand Warfare : 10 rules for building the killer brand / David D'Allessandro: 10 rules for building the killer brand. McGraw-Hill.

Chicago Style (17th ed.) Citation

D'Alessandro, David. Brand Warfare : 10 Rules for Building the Killer Brand / David D'Allessandro: 10 Rules for Building the Killer Brand. New York ; London: McGraw-Hill, 2001.

MLA (9th ed.) Citation

D'Alessandro, David. Brand Warfare : 10 Rules for Building the Killer Brand / David D'Allessandro: 10 Rules for Building the Killer Brand. McGraw-Hill, 2001.