APA (7th ed.) Citation

Backman, J. (1967). Advertising and competition / by Jules Backman. London University Press.

Chicago Style (17th ed.) Citation

Backman, Jules. Advertising and Competition / by Jules Backman. London University Press, 1967.

MLA (9th ed.) Citation

Backman, Jules. Advertising and Competition / by Jules Backman. London University Press, 1967.

Warning: These citations may not always be 100% accurate.