APA (7th ed.) Citation

Cooper, R. G. (1999). Product leadership : creating and launching superior new products /: Creating and launching superior new products /. Perseus Books.

Chicago Style (17th ed.) Citation

Cooper, Robert G. Product Leadership : Creating and Launching Superior New Products /: Creating and Launching Superior New Products /. Cambridge, MA: Perseus Books, 1999.

MLA (9th ed.) Citation

Cooper, Robert G. Product Leadership : Creating and Launching Superior New Products /: Creating and Launching Superior New Products /. Perseus Books, 1999.

Warning: These citations may not always be 100% accurate.