Schmitt, B. H. (1999). Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands: How to get customers to sense, feel, think, act, and relate to your company and brands. Free Press.
Chicago Style (17th ed.) CitationSchmitt, Bernd H. Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: Free Press, 1999.
MLA (9th ed.) CitationSchmitt, Bernd H. Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. Free Press, 1999.