Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership : building assets in an information economy / David Aaker and Erich Joachimsthaler: Building assets in an information economy. Free.
Chicago Style (17th ed.) CitationAaker, David A., and Erich Joachimsthaler. Brand Leadership : Building Assets in an Information Economy / David Aaker and Erich Joachimsthaler: Building Assets in an Information Economy. New York ; London: Free, 2000.
MLA (9th ed.) CitationAaker, David A., and Erich Joachimsthaler. Brand Leadership : Building Assets in an Information Economy / David Aaker and Erich Joachimsthaler: Building Assets in an Information Economy. Free, 2000.
Warning: These citations may not always be 100% accurate.