The Future of brands : twenty-five visions / edited by Rita Clifton and Esther Maughan. twenty-five visions /

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Bibliographic Details
Other Authors: Clifton, Rita, Maughan, Esther
Format: Book
Language:English
Published: New York : New York University Press, c2000.
Subjects:
Brand name products > Case studies
Brand name products > Marketing
Brand name products > Forecasting
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MARC

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260 |a New York :  |b New York University Press,  |c c2000. 
300 |a xv, 112 p. :  |b ill. ;  |c 27 cm. 
504 |a Includes index 
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