APA (7th ed.) Citation

McDonald, M., & Wilson, H. (1999). E-marketing : improving marketing effectiveness in a digital world / Malcolm McDonald and Hugh Wilson: Improving marketing effectiveness in a digital world. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. E-marketing : Improving Marketing Effectiveness in a Digital World / Malcolm McDonald and Hugh Wilson: Improving Marketing Effectiveness in a Digital World. Harlow: Financial Times Prentice Hall, 1999.

MLA (9th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. E-marketing : Improving Marketing Effectiveness in a Digital World / Malcolm McDonald and Hugh Wilson: Improving Marketing Effectiveness in a Digital World. Financial Times Prentice Hall, 1999.

Warning: These citations may not always be 100% accurate.