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The business of children's entertainment / Norma Odom Pecora.

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Bibliographic Details
Main Author: Pecora, Norma Odom
Format: Book
Language:English
Published: New York ; London : Guilford Press, c1998.
Series:The Guilford communication series
Subjects:
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100 1 |a Pecora, Norma Odom 
245 1 4 |a The business of children's entertainment /  |c Norma Odom Pecora. 
260 |a New York ;  |a London :  |b Guilford Press,  |c c1998. 
300 |a vii,190p :  |b ill ;  |c 24cm. 
490 0 |a The Guilford communication series 
504 |a Includes bibliographical references (p. 167-181) and index 
650 0 0 |a Advertising  |x Children's paraphernalia 
650 0 0 |a Child consumers 
650 0 0 |a Television advertising and children 
650 0 0 |a Motion pictures and children 
650 0 0 |a Toy industry 
650 0 0 |a Children's clothing industry 
650 0 0 |a TV and movie tie-ins 
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