Doyle, P. (2001). Marketing management and strategy / Peter Doyle (3rd ed.). Financial Times / Prentice Hall.
Chicago Style (17th ed.) CitationDoyle, P. Marketing Management and Strategy / Peter Doyle. 3rd ed. Harlow: Financial Times / Prentice Hall, 2001.
MLA (9th ed.) CitationDoyle, P. Marketing Management and Strategy / Peter Doyle. 3rd ed. Financial Times / Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.