APA (7th ed.) Citation

Doyle, P. (1998). Marketing management and strategy / Peter Doyle (2nd ed.). Prentice Hall Europe.

Chicago Style (17th ed.) Citation

Doyle, P. Marketing Management and Strategy / Peter Doyle. 2nd ed. London: Prentice Hall Europe, 1998.

MLA (9th ed.) Citation

Doyle, P. Marketing Management and Strategy / Peter Doyle. 2nd ed. Prentice Hall Europe, 1998.

Warning: These citations may not always be 100% accurate.