APA (7th ed.) Citation

Churchill, G. A. (2001). Basic marketing research / Gilbert A. Churchill, Jr (4th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research / Gilbert A. Churchill, Jr. 4th ed. Fort Worth: Dryden Press, 2001.

MLA (9th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research / Gilbert A. Churchill, Jr. 4th ed. Dryden Press, 2001.

Warning: These citations may not always be 100% accurate.