APA (7th ed.) Citation

Daymon, C., & Holloway, I. (2002). Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. Routledge.

Chicago Style (17th ed.) Citation

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications / Christine Daymon and Immy Holloway. London: Routledge, 2002.

MLA (9th ed.) Citation

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications / Christine Daymon and Immy Holloway. Routledge, 2002.

Warning: These citations may not always be 100% accurate.