Mowen, J. C., & Minor, M. (2000). Consumer behavior : a framework / John C. Mowen, Michael S. Minor: A framework. Prentice Hall.
Chicago Style (17th ed.) CitationMowen, John C., and Michael Minor. Consumer Behavior : A Framework / John C. Mowen, Michael S. Minor: A Framework. Upper Saddle River, N.J.: Prentice Hall, 2000.
MLA (9th ed.) CitationMowen, John C., and Michael Minor. Consumer Behavior : A Framework / John C. Mowen, Michael S. Minor: A Framework. Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.