APA (7th ed.) Citation

Drozdenko, R. G., & Drake, P. D. (2002). Optimal database marketing : strategy, development and data mining / Ronald G. Drozdenko, Perry D. Drake: Strategy, development and data mining. Sage Publications.

Chicago Style (17th ed.) Citation

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing : Strategy, Development and Data Mining / Ronald G. Drozdenko, Perry D. Drake: Strategy, Development and Data Mining. Thousand Oaks, Calif. ; London: Sage Publications, 2002.

MLA (9th ed.) Citation

Drozdenko, Ronald G., and Perry D. Drake. Optimal Database Marketing : Strategy, Development and Data Mining / Ronald G. Drozdenko, Perry D. Drake: Strategy, Development and Data Mining. Sage Publications, 2002.

Warning: These citations may not always be 100% accurate.