APA (7th ed.) Citation

Mello, S. (2001). Customer-centric product definition : the key to great product development / Sheila Mello: The key to great product development. AMACOM.

Chicago Style (17th ed.) Citation

Mello, Sheila. Customer-centric Product Definition : The Key to Great Product Development / Sheila Mello: The Key to Great Product Development. New York: AMACOM, 2001.

MLA (9th ed.) Citation

Mello, Sheila. Customer-centric Product Definition : The Key to Great Product Development / Sheila Mello: The Key to Great Product Development. AMACOM, 2001.

Warning: These citations may not always be 100% accurate.