APA (7th ed.) Citation

Percy, L., Rossiter, J. R., & Elliott, R. H. (2001). Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott. Oxford University Press.

Chicago Style (17th ed.) Citation

Percy, Larry, John R. Rossiter, and Richard H. Elliott. Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. Oxford ; New York: Oxford University Press, 2001.

MLA (9th ed.) Citation

Percy, Larry, et al. Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. Oxford University Press, 2001.

Warning: These citations may not always be 100% accurate.