Cagan, J., & Vogel, C. M. (2001). Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum: Innovation from product planning to program approval. Prentice Hall.
Chicago Style (17th ed.) CitationCagan, Jonathan, and Craig M. Vogel. Creating Breakthrough Products : Innovation from Product Planning to Program Approval / Jonathan Cagan, Craig M. Vogel ; Foreword by Bruce Nussbaum: Innovation from Product Planning to Program Approval. Upper Saddle River, NJ: Prentice Hall, 2001.
MLA (9th ed.) CitationCagan, Jonathan, and Craig M. Vogel. Creating Breakthrough Products : Innovation from Product Planning to Program Approval / Jonathan Cagan, Craig M. Vogel ; Foreword by Bruce Nussbaum: Innovation from Product Planning to Program Approval. Prentice Hall, 2001.