APA (7th ed.) Citation

Mercer, D. (2001). New economy expression : redefining marketing in the multichannel age / David Mercer: Redefining marketing in the multichannel age. Wiley.

Chicago Style (17th ed.) Citation

Mercer, David. New Economy Expression : Redefining Marketing in the Multichannel Age / David Mercer: Redefining Marketing in the Multichannel Age. Chichester ; New York: Wiley, 2001.

MLA (9th ed.) Citation

Mercer, David. New Economy Expression : Redefining Marketing in the Multichannel Age / David Mercer: Redefining Marketing in the Multichannel Age. Wiley, 2001.

Warning: These citations may not always be 100% accurate.