APA (7th ed.) Citation

Imms, M., & Ereaut, G. (2002). An introduction to qualitative market research / Mike Imms and Gill Ereaut. SAGE.

Chicago Style (17th ed.) Citation

Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research / Mike Imms and Gill Ereaut. London: SAGE, 2002.

MLA (9th ed.) Citation

Imms, Mike, and Gill Ereaut. An Introduction to Qualitative Market Research / Mike Imms and Gill Ereaut. SAGE, 2002.

Warning: These citations may not always be 100% accurate.