APA (7th ed.) Citation

Desai, P. (2002). Methods beyond interviewing in qualitative market research. SAGE.

Chicago Style (17th ed.) Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research. London: SAGE, 2002.

MLA (9th ed.) Citation

Desai, Philly. Methods Beyond Interviewing in Qualitative Market Research. SAGE, 2002.

Warning: These citations may not always be 100% accurate.