Arens, W. F., & Bovée, C. L. (1994). Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden. (5th ed.). Irwin.
Chicago Style (17th ed.) CitationArens, William F., and Courtland L. Bovée. Contemporary Advertising / William F. Arens, Courtland L. Bovée ; with the Editorial Collaboration of Jack J. Whidden. 5th ed. Burr Ridge, Ill.: Irwin, 1994.
MLA (9th ed.) CitationArens, William F., and Courtland L. Bovée. Contemporary Advertising / William F. Arens, Courtland L. Bovée ; with the Editorial Collaboration of Jack J. Whidden. 5th ed. Irwin, 1994.
Warning: These citations may not always be 100% accurate.