Library Catalogue Plus

APA (7th ed.) Citation

Walker, O. C. (2003). Marketing strategy : a decision-focused approach / Orville C. Walker... [et al.]: A decision-focused approach (4th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Walker, Orville C. Marketing Strategy : A Decision-focused Approach / Orville C. Walker... [et Al.]: A Decision-focused Approach. 4th ed. Boston [Mass.] ; London: McGraw-Hill/Irwin, 2003.

MLA (9th ed.) Citation

Walker, Orville C. Marketing Strategy : A Decision-focused Approach / Orville C. Walker... [et Al.]: A Decision-focused Approach. 4th ed. McGraw-Hill/Irwin, 2003.