APA (7th ed.) Citation

McDonald, M., & Wilson, H. (2002). The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson: Transforming the corporate future. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. The New Marketing : Transforming the Corporate Future / Malcolm McDonald and Hugh Wilson: Transforming the Corporate Future. Oxford: Butterworth-Heinemann, 2002.

MLA (9th ed.) Citation

McDonald, Malcolm, and Hugh Wilson. The New Marketing : Transforming the Corporate Future / Malcolm McDonald and Hugh Wilson: Transforming the Corporate Future. Butterworth-Heinemann, 2002.

Warning: These citations may not always be 100% accurate.