Library Catalogue Plus

APA (7th ed.) Citation

Keller, K. L. (2002). Strategic brand management : building, measuring, and managing brand equity: Building, measuring, and managing brand equity (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management : Building, Measuring, and Managing Brand Equity: Building, Measuring, and Managing Brand Equity. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2002.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management : Building, Measuring, and Managing Brand Equity: Building, Measuring, and Managing Brand Equity. 2nd ed. Prentice Hall, 2002.