Library Catalogue Plus

APA (7th ed.) Citation

Berry, M. J. A., & Linoff, G. S. (2000). Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff: The art and science of customer relationship management. Wiley Computer Publishing.

Chicago Style (17th ed.) Citation

Berry, Michael J. A., and Gordon S. Linoff. Mastering Data Mining : The Art and Science of Customer Relationship Management / Michael J. A. Berry, Gordon Linoff: The Art and Science of Customer Relationship Management. New York ; Chichester: Wiley Computer Publishing, 2000.

MLA (9th ed.) Citation

Berry, Michael J. A., and Gordon S. Linoff. Mastering Data Mining : The Art and Science of Customer Relationship Management / Michael J. A. Berry, Gordon Linoff: The Art and Science of Customer Relationship Management. Wiley Computer Publishing, 2000.