Evans, J., & Cullen, C. D. (2003). Challenging the big brands : how new brands win market share with innovative design: How new brands win market share with innovative design. Rockport Publishers Inc.
Chicago Style (17th ed.) CitationEvans, Judith, and Cheryl Dangel Cullen. Challenging the Big Brands : How New Brands Win Market Share with Innovative Design: How New Brands Win Market Share with Innovative Design. Gloucester, Mass.: Rockport Publishers Inc, 2003.
MLA (9th ed.) CitationEvans, Judith, and Cheryl Dangel Cullen. Challenging the Big Brands : How New Brands Win Market Share with Innovative Design: How New Brands Win Market Share with Innovative Design. Rockport Publishers Inc, 2003.
Warning: These citations may not always be 100% accurate.