World Advertising Research Center, Institute of Practitioners in Advertising, & Rimini, M. (2003). Advertising works 12 : proving the effectiveness of marketing communications : / edited and introduced by Marco Rimini: Proving the effectiveness of marketing communications :. World Advertising Research Center.
Chicago Style (17th ed.) CitationWorld Advertising Research Center, Institute of Practitioners in Advertising, and Marco Rimini. Advertising Works 12 : Proving the Effectiveness of Marketing Communications : / Edited and Introduced by Marco Rimini: Proving the Effectiveness of Marketing Communications :. Henley-on-Thames: World Advertising Research Center, 2003.
MLA (9th ed.) CitationWorld Advertising Research Center, et al. Advertising Works 12 : Proving the Effectiveness of Marketing Communications : / Edited and Introduced by Marco Rimini: Proving the Effectiveness of Marketing Communications :. World Advertising Research Center, 2003.