APA (7th ed.) Citation

Hoffman, K. D., & Bateson, J. E. G. (2001). Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson: Concepts, strategies & cases (2nd ed.). South-Western.

Chicago Style (17th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson: Concepts, Strategies & Cases. 2nd ed. Mason, Ohio: South-Western, 2001.

MLA (9th ed.) Citation

Hoffman, K. Douglas, and John E. G. Bateson. Essentials of Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson: Concepts, Strategies & Cases. 2nd ed. South-Western, 2001.

Warning: These citations may not always be 100% accurate.