APA (7th ed.) Citation

Franklin, C. (2002). Why innovations fail / Carl Franklin; foreword by Trevor Baylis. Spiro.

Chicago Style (17th ed.) Citation

Franklin, Carl. Why Innovations Fail / Carl Franklin; Foreword by Trevor Baylis. London: Spiro, 2002.

MLA (9th ed.) Citation

Franklin, Carl. Why Innovations Fail / Carl Franklin; Foreword by Trevor Baylis. Spiro, 2002.

Warning: These citations may not always be 100% accurate.