APA (7th ed.) Citation

Aaker, D. A., Kumar, V., & Day, G. S. (2003). Marketing research (8th ed.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., V. Kumar, and George S. Day. Marketing Research. 8th ed. New York ;: Wiley, 2003.

MLA (9th ed.) Citation

Aaker, David A., et al. Marketing Research. 8th ed. Wiley, 2003.

Warning: These citations may not always be 100% accurate.