APA (7th ed.) Citation

Birn, R. (2004). The effective use of market research : how to drive and focus better business decisions: How to drive and focus better business decisions (4th edition.). Kogan Page.

Chicago Style (17th ed.) Citation

Birn, Robin. The Effective Use of Market Research : How to Drive and Focus Better Business Decisions: How to Drive and Focus Better Business Decisions. 4th edition. London: Kogan Page, 2004.

MLA (9th ed.) Citation

Birn, Robin. The Effective Use of Market Research : How to Drive and Focus Better Business Decisions: How to Drive and Focus Better Business Decisions. 4th edition. Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.