APA (7th ed.) Citation

Callingham, M. (2004). Market intelligence : how and why organizations use market research: How and why organizations use market research. Kogan Page.

Chicago Style (17th ed.) Citation

Callingham, Martin. Market Intelligence : How and Why Organizations Use Market Research: How and Why Organizations Use Market Research. London: Kogan Page, 2004.

MLA (9th ed.) Citation

Callingham, Martin. Market Intelligence : How and Why Organizations Use Market Research: How and Why Organizations Use Market Research. Kogan Page, 2004.

Warning: These citations may not always be 100% accurate.