APA (7th ed.) Citation

De Chernatony, L., & McDonald, M. (2003). Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald (3rd ed.). Elsevier Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

De Chernatony, L., and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets / Leslie De Chernatony and Malcolm McDonald. 3rd ed. Oxford: Elsevier Butterworth-Heinemann, 2003.

MLA (9th ed.) Citation

De Chernatony, L., and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets / Leslie De Chernatony and Malcolm McDonald. 3rd ed. Elsevier Butterworth-Heinemann, 2003.

Warning: These citations may not always be 100% accurate.