Myers, J. H., & Mullet, G. M. (2003). Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet. American Marketing Association.
Chicago Style (17th ed.) CitationMyers, James H., and Gary M. Mullet. Managerial Applications of Multivariate Analysis in Marketing / James H. Myers and Gary M. Mullet. Chicago, Ill.: American Marketing Association, 2003.
MLA (9th ed.) CitationMyers, James H., and Gary M. Mullet. Managerial Applications of Multivariate Analysis in Marketing / James H. Myers and Gary M. Mullet. American Marketing Association, 2003.
Warning: These citations may not always be 100% accurate.