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Managerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet.

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Bibliographic Details
Main Author:	Myers, James H.
Other Authors:	Mullet, Gary M.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, 2003.
Subjects:	Marketing > Statistical methods Marketing > Data processing Multivariate analysis Marketing > Management
Tags:	Add Tag No Tags, Be the first to tag this record!

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