Southon, M., & West, C. (2002). The beermat entrepreneur : turn your good idea into a great business / Mike Southon and Chris West: Turn your good idea into a great business. Prentice Hall.
Chicago Style (17th ed.) CitationSouthon, Mike, and Christopher West. The Beermat Entrepreneur : Turn Your Good Idea into a Great Business / Mike Southon and Chris West: Turn Your Good Idea into a Great Business. Harlow: Prentice Hall, 2002.
MLA (9th ed.) CitationSouthon, Mike, and Christopher West. The Beermat Entrepreneur : Turn Your Good Idea into a Great Business / Mike Southon and Chris West: Turn Your Good Idea into a Great Business. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.