APA (7th ed.) Citation

Cundiff, E. W., & Still, R. R. (1971). Basic marketing : concepts, decisions and strategies / (by) Edward W. Cundiff, Richard R. Still: Concepts, decisions and strategies (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Cundiff, Edward W., and Richard R. Still. Basic Marketing : Concepts, Decisions and Strategies / (by) Edward W. Cundiff, Richard R. Still: Concepts, Decisions and Strategies. 2nd ed. Englewood Cliffs ; Hemel Hempstead: Prentice-Hall, 1971.

MLA (9th ed.) Citation

Cundiff, Edward W., and Richard R. Still. Basic Marketing : Concepts, Decisions and Strategies / (by) Edward W. Cundiff, Richard R. Still: Concepts, Decisions and Strategies. 2nd ed. Prentice-Hall, 1971.

Warning: These citations may not always be 100% accurate.