APA (7th ed.) Citation

Bursk, E. C., & Chapman, J. F. (1965). Modern marketing strategy / edited by E.C. Bursk and J.F. Chapman. New American Library.

Chicago Style (17th ed.) Citation

Bursk, E. C., and J. F. Chapman. Modern Marketing Strategy / Edited by E.C. Bursk and J.F. Chapman. New American Library, 1965.

MLA (9th ed.) Citation

Bursk, E. C., and J. F. Chapman. Modern Marketing Strategy / Edited by E.C. Bursk and J.F. Chapman. New American Library, 1965.

Warning: These citations may not always be 100% accurate.