APA (7th ed.) Citation

Hollensen, S. (2005). Marketing planning : a global perspective / Svend Hollensen: A global perspective. McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Hollensen, Svend. Marketing Planning : A Global Perspective / Svend Hollensen: A Global Perspective. Maidenhead: McGraw-Hill Education, 2005.

MLA (9th ed.) Citation

Hollensen, Svend. Marketing Planning : A Global Perspective / Svend Hollensen: A Global Perspective. McGraw-Hill Education, 2005.

Warning: These citations may not always be 100% accurate.