Library Catalogue Plus

APA (7th ed.) Citation

Malhotra, N. K., & Birks, D. F. (2005). Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks: An applied approach (Rev. 2nd European ed.). Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research : An Applied Approach / Naresh K. Malhotra, David F. Birks: An Applied Approach. Rev. 2nd European ed. Harlow: Financial Times Prentice Hall, 2005.

MLA (9th ed.) Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research : An Applied Approach / Naresh K. Malhotra, David F. Birks: An Applied Approach. Rev. 2nd European ed. Financial Times Prentice Hall, 2005.