Library Catalogue Plus

APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.

MLA (9th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.