McDonald, M., & Dunbar, I. (2004). Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar: How to do it, how to profit from it ([3rd ed.].). Elsevier/Butterworth-Heinemann.
Chicago Style (17th ed.) CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation : How to Do It, How to Profit from It / Malcolm McDonald and Ian Dunbar: How to Do It, How to Profit from It. [3rd ed.]. Oxford ; MA: Elsevier/Butterworth-Heinemann, 2004.
MLA (9th ed.) CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation : How to Do It, How to Profit from It / Malcolm McDonald and Ian Dunbar: How to Do It, How to Profit from It. [3rd ed.]. Elsevier/Butterworth-Heinemann, 2004.
Warning: These citations may not always be 100% accurate.