APA (7th ed.) Citation

Buskirk, R. H. (1970). Principles of marketing : the management view / by Richard H. Buskirk: The management view (3rd ed.). Holt, Rinehart and Winston.

Chicago Style (17th ed.) Citation

Buskirk, Richard H. Principles of Marketing : The Management View / by Richard H. Buskirk: The Management View. 3rd ed. Holt, Rinehart and Winston, 1970.

MLA (9th ed.) Citation

Buskirk, Richard H. Principles of Marketing : The Management View / by Richard H. Buskirk: The Management View. 3rd ed. Holt, Rinehart and Winston, 1970.

Warning: These citations may not always be 100% accurate.