APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2006). Marketing research / Alvin C. Burns, Ronald F. Bush (5th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research / Alvin C. Burns, Ronald F. Bush. 5th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Marketing Research / Alvin C. Burns, Ronald F. Bush. 5th ed. Pearson/Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.