APA (7th ed.) Citation

Worcester, R. M. (1972). Consumer market research handbook / edited by Robert M. Worcester. McGraw-Hill.

Chicago Style (17th ed.) Citation

Worcester, Robert M. Consumer Market Research Handbook / Edited by Robert M. Worcester. McGraw-Hill, 1972.

MLA (9th ed.) Citation

Worcester, Robert M. Consumer Market Research Handbook / Edited by Robert M. Worcester. McGraw-Hill, 1972.

Warning: These citations may not always be 100% accurate.